SMPS Annual Kick Off

September 26, 2019
9:00 AM EDT - 1:00 PM EDT

Holiday Inn Newport News
980 Omni Boulevard
Newport News, VA 23606

We're ready to kick off another great SMPS year and we're trying something new. This is our inaugural SMPS Yearly Kick Off. Get inspired by our very own Tim Asimos as this year's Keynote and learn how to "Elevate the Role of the A/E/C Marketer". Following Tim, we'll give a State of SMPS Virginia and run through the exciting plans we have for the year. We'll close out the day with an opportunity to Connect at our networking lunch.

REGISTRATION OPEN: 9am

WELCOME: 9:30am

KEYNOTE: 9:45am

STATE OF SMPS VA: 11:00am

LUNCH & NETWORKING: 11:30am

Elevating the Role of the A/E/C Marketer
How Savvy Marketers Earn Trust, Get Buy-In, Secure Bigger Budgets and Move Their Firms Forward

In the A/E/C industry, marketing has a marketing problem. Partially through our own fault, our value has been marginalized by failing to effectively demonstrate our ability to affect organizational growth and continuously communicate our value. It’s led to the perception of marketing as a reactionary, order-taking support department that’s measured solely by its outputs rather than its impact. Attaining the position of trusted advisor and gaining buy-in for innovative ideas can sometimes feel like an insurmountable hurdle.

But here's the deal: Savvy marketers don't just focus on to-do lists and churn out more marketing “stuff.” Instead, they champion initiatives that tightly align with their firm’s highest strategic objectives and maintain a singular focus on driving growth. And they’ve shifted their mindsets—from tactical to transformational, from reactive to proactive and from outputs to outcomes.

So how do you change the conversation and your career trajectory? Tim Asimos, CPSM, Partner and Director of Digital & Growth at circle S studio, will share tangible and practical strategies for transforming the marketing norm at your firm by taking a smarter, growth-driven approach that gains buy-in (and budget) for your ideas and earns your firm’s trust (and respect) along the way.

 

Tickets

$50.00 SMPS MEMBER

$75.00 NON MEMBER / GUEST