Coordinator's Club: Compelling Social Media Strategies (Richmond)

April 24, 2019
11:30 AM EDT - 1:00 PM EDT

HKS Architects
2100 E. Cary Street, Suite 100
Richmond, VA 23223
Venue website

Note, this webinar will be broadcast simultaneously to locations in Virginia Beach, Richmond, and Charlottesville.  Please select the closest location to you when registering.

Gather with the SMPS Virginia Professionals to watch this informative Learning Lab.


Larisa M. Langley, CPSM
Vice President-Client Services
The Whittington Group

Casey Whittington
Senior Account Executive/Social Media Specialist
The Whittington Group

In today’s business world, companies can’t afford to ignore social media. Whether it’s for recruiting, marketing, sales, or employee engagement, social media for business is here to stay—that’s why you need an effective social media strategy.

The mere presence of a company on a social media platform does not show good execution. Often, a company’s social media strategy enlists the person in the office who spends the most time on social media. An effective strategy for social media means having a plan and executing it well. Creating thoughtful, meaningful, and consistent posts is an effective way to boost  your brand across several platforms. 

Social media is not only about talking to your target audience; it can help learn about your audience in ways unknown before by using analytics and data-driven tactics. Analytics gleaned from the most basic social media platform can provide marketing teams great insight about their audience--from age, location, and income, to even what pizza chain they prefer. Marketing is all about knowing your audience, and social media makes it that much easier. 

During the session, participants will learn: 

  • Why social media is a must for all businesses
  • How to interpret data gleaned from audience reports and measure ROI via social media
  • How to plan and minimize time devoted to social platforms
  • Best practices for businesses and internal social media policies

11:30 am-12:00 pm Registration & Networking
12:00 pm-1:00pm Lunch and Program
Lunch will be provided.

Ample, free parking is available throughout Town Center, including the garage across the street from the Art Institutes building.

5 Promotional Activity


Registration Policy
Payment is accepted online, at the door, or mailed in advance to:
SMPS Virginia Chapter Treasurer, Betsy Loeb, 7900 Hampton Meadows Cove, Chesterfield, VA 23832

Service Charge
If payment is not received by the start of the program, parties will be invoiced for payment of registration fee plus a $10.00 service charge to cover billing and processing.

Cancellation Policy
Cancellations may be made in writing up to 48 hours in advance for a full refund. No-shows and cancellations made less than 48 hours in advance are responsible for the full cost of registration. No-shows and cancellations made less than 48 hours in advance who registered using the “pay at the door” feature are responsible for the full cost of registration plus a $10 service charge and will be billed accordingly.


$10.00 Member Ticket

$15.00 Non-Member Ticket