Pink Goldfish Virginia Tour: Amplifying Weirdness and Embracing Weakness to Stand Out in Business

July 23, 2020
12:00 PM EDT - 1:00 PM EDT

We are now living in an age of equivalency. Businesses need to find ways to stand out. This workshop will showcase the seven ways to leverage what makes you unique and wonder-full in business.

As a result of this workshop session, participants will:
1. Tools: Get equipped with how to uncover weakness and weirdness in their DNA
2. Skills: Understand how to design in order to amplify uniqueness
3. Empathy: Gain a deeper appreciation for the need to exceed customer expectations

Attendees will learn:
Actionable ways to enhance positioning in the marketplace


Stan Phelps, CSP

Stan Phelps is the Founder of He is a TEDx Speaker, Forbes Contributor, IBM Futurist and Certified Speaking Professional that focuses on customer experience and employee engagement. Throughout his career Stan held many marketing leadership roles with adidas, International Management Group, PGA of America, and Synergy. He’s the author of 10 books: Purple Goldfish, Green Goldfish, Golden Goldfish, Blue Goldfish, Purple Goldfish-Service Edition, Red Goldfish, Pink Goldfish, Purple Goldfish-Franchise Edition, Yellow Goldfish, and Gray Goldfish. They all focus on the little ways to drive differentiation, increase loyalty, and promote positive word of mouth. He has spoken at over 400 events in 16 countries. Stan holds a JD/MBA from Villanova University and a Certificate in Achieving Breakthrough Service from Harvard Business School. He lives in Cary, North Carolina with his wife Jennifer two boys Thomas and James.

David Rendall

During the last fifteen years, David Rendall has spoken to audiences on every inhabited continent. His clients include the US Air Force, Australian Government, and Fortune 500 companies such as Microsoft, AT&T, United Health Group, Fannie Mae, and State Farm Insurance. Prior to becoming a speaker, he was a leadership professor and stand-up comedian. He also managed nonprofit enterprises that provided employment for people with disabilities. In between presentations, David competes in ultramarathons and Ironman triathlons. David has a doctor of management degree in organizational leadership, as well as a graduate degree in psychology. He is the author of four books:

  • Pink Goldfish
  • The Four Factors of Effective Leadership
  • The Freak Factor
  • The Freak Factor for Kids 


12:00 pm - 1:00 pm Program and Q&A

2 Marketing Planning


Proceeds from paid tickets for this event will be donated to Feeding America.

Registration Policy
Payment is accepted online, at the door, or mailed in advance to: 
SMPS Virginia Chapter Treasurer, Betsy Loeb, 7900 Hampton Meadows Cove, Chesterfield, VA 23832

Service Charge
If payment is not received by the start of the program, parties will be invoiced for payment of registration fee plus a $10.00 service charge to cover billing and processing.

Cancellation Policy
Cancellations may be made in writing up to 48 hours in advance for a full refund. 


$0.00 Member Ticket

$10.00 Non-Member Ticket

$0.00 SMPS Non-Virginia Chapter Member