Beyond Followers and Fans: Strategic Social Media Marketing to Amplify Your Firm's Voice

October 17, 2017
11:30 AM EDT - 1:00 PM EDT

Hourigan Construction
4429 Bonney Road, Suite 200
Virginia Beach, VA 23462
Venue website

Beyond Followers and Fans: Strategic Social Media Marketing to Amplify Your Firm's Voice

Social media marketing has become a critical communications channel for A/E/C firms to use in their marketing mix. It’s one of the best ways to reach and engage a broader audience, promote thought leadership and generate web traffic—if it’s approached the right way. Unfortunately, many firms jump into social media with no real strategy or objective. They’re “doing” social media, but their overall efforts are disjointed from other marketing initiatives and they’re not seeing any real results beyond followers and fans.

In this session, Tim Asimos, CPSM, Vice President and Director of Digital Innovation at circle S studio, will help attendees understand how to effectively put together a social media game plan that works in concert with their firm’s marketing plan. You'll gain actionable insights that will help you grow your reach, avoid costly pitfalls and effectively engage your target audience.

Learning Objectives:

  • Atendees will be able to communicate the value of social media marketing to gain buy-in from firm leaders
  • Attendees will define the role social media should play in their firm’s marketing and PR efforts
  • Attendees will identify what social platforms would be most effective for their firm and how they should be approached
  • Attendees will understand how social media should be directly tied to a larger content strategy
  • Attendees will discover how to: drive engagement, manage campaigns with social tools and analyze/measure success

 

About the Speaker

Tim Asimos
Vice President & Director of Digital Innovation
circle S studio

Tim Asimos is a recognized authority and catalyst for change in A/E/C marketing, providing keen insights on modern marketing principles and an uncommon perspective gleaned from more than 15 years of experience both inside and outside the industry. As Vice President and Director of Digital Innovation at circle S studio, Tim leads the marketing agency's development of innovative strategies in website development, content marketing, lead generation, account-based marketing and marketing technology. A national speaker and syndicated blogger, Tim’s expertise has been featured in numerous industry publications, webinars, programs and conferences around the country. Tim is a longstanding SMPS member and a Certified Professional Services Marketer (CPSM). He’s also a member of the American Marketing Association and is a Past President of the Richmond, Virginia chapter.

Agenda

11:30am-11:45am Registration & Networking

11:45am - 1:00pm Lunch and Discussion

Lunch will be provided.

Parking available on site.

CEU's: 1.0

Target Audience

All levels of marketers, business developers, owners, AEC professionals, developers

Registration Policy

Payment is accepted online, at the door, or mailed in advance to:

SMPS Virginia Chapter Treasurer, Tara Harris, 1757 Kitimal Drive, Virginia Beach, VA 23454

Service Charge: If payment is not received by the start of the program, parties will be invoiced for payment of registration fee plus a $10.00 service charge to cover billing and processing.

Cancellation Policy: Cancellations may be made in writing up to 48 hours in advance for a full refund. No-shows and cancellations made less than 48 hours in advance are responsible for the full cost of registration. No-shows and cancellations made less than 48 hours in advance who registered using the “pay at the door” feature are responsible for the full cost of registration plus a $10 service charge and will be billed accordingly.

Tickets

$25.00 Member Ticket

$50.00 Non-Member Ticket