Right Person, Right Message, Right Time: Bringing Context To Content for Big Impact

June 13, 2017
11:30 AM EDT - 1:00 PM EDT

BCWH
1840 West Broad Street, Suite 400
Richmond, VA 23220
Venue website

Right Person, Right Message, Right Time: Bringing Context To Content for Big Impact

As marketers, your job is to help your firm attract, engage and ultimately acquire new clients. But today's professional services buyers are becoming jaded by the barrage of messaging and content they’re exposed to on a daily basis. They have short attention spans and high demand for brand experiences that add value and are tailored to their needs. So as more and more firms are getting on board with content marketing, it’s not enough to create one-size-fits-all content. Winning the battle for engagement depends on communicating with your audience using content that is contextually relevant to where they are in the customer lifecycle. Simply put—context personalizes the content experience through more targeted and relevant one-to-one interactions. But creating content that truly stands out and resonates with your target audience is no easy task. 

Tim Asimos, CPSM, Vice President and Director of Digital Innovation at circle S studio, will help attendees understand how to bring context to their content by targeting the right audience, using the right messages and at the right time in the buyer’s journey. Through real-world examples and field-tested best practices, attendees will learn how to better engage their target audiences with marketing that acts more like a magnet and less like a bullhorn. 

Learning Objectives: 

  1. Discover why most professional services content falls flat with prospects and clients.
  2. Define what “buyer personas” are and how to use them effectively.
  3. Identify how to create contextually relevant and meaningful content using the process of “content mapping.”
  4. Understand how and when to use various formats and communications channels for maximum impact. 

 

Speaker Bio

Tim Asimos is a recognized authority and catalyst for change in A/E/C marketing, providing keen insights on modern marketing principles and an uncommon perspective gleaned from more than 15 years of experience both inside and outside the industry. As Vice President and Director of Digital Innovation at circle S studio, Tim leads the marketing agency's development of innovative strategies in website development, content marketing, lead generation, account-based marketing and marketing automation.

A national speaker and syndicated blogger, Tim’s expertise has been featured in numerous industry publications, webinars, programs and conferences around the country. Tim is a longstanding SMPS member and a Certified Professional Services Marketer (CPSM). He’s also a member of the American Marketing Association and is a Past President of the Richmond, Virginia chapter. He holds a B.S. in Communication Studies and an M.B.A. from Liberty University. 

Agenda

11:30am-11:45am Registration & Networking

11:45am - 1:00pm Lunch and Panel Discussion

Lunch will be provided.

Parking available on site.

Freebie

Drop your business card in the fish bowl to win a free future program.

CEU's: 1.5

Target Audience

All levels of marketers, business developers, owners, AEC professionals, developers

Registration Policy

Payment is accepted online, at the door, or mailed in advance to:

SMPS Virginia Chapter Treasurer, Tara Harris, 1757 Kitimal Drive, Virginia Beach, VA 23454

Service Charge: If payment is not received by the start of the program, parties will be invoiced for payment of registration fee plus a $10.00 service charge to cover billing and processing.

Cancellation Policy: Cancellations may be made in writing up to 48 hours in advance for a full refund. No-shows and cancellations made less than 48 hours in advance are responsible for the full cost of registration. No-shows and cancellations made less than 48 hours in advance who registered using the “pay at the door” feature are responsible for the full cost of registration plus a $10 service charge and will be billed accordingly.

 

 

 

Tickets

$25.00 Member Ticket

$50.00 Non-Member