Print this eventReturn on Investment: How to Measure Your Marketing Effectiveness
How well do you know ROI?
Tuesday 17th November 2009
SMPS is registered with the AIA Continuing Education System (CES) and is committed to developing quality learning activities in accordance with CES criteria.Date: Tuesday 17th November 2009
Time: 10:30 am until 12 pm
Cost: SMPS members $25, non-members $35
Location:
James City County Library
7770 Croaker Road, Williamsburg, VA 23188
Notes
Coffee and snacks provided!
We'll be raffling:
“You Don’t Need a TITLE to be a Leader” by Mark Sanborn, Author of the National Bestseller the Fred Factor!
All new SMPS members get one free program with paid membership.
Sponsorship Opportunity:
$100 - Your firm’s logo displayed at the registration table; a brief overview of your firm’s services at the beginning of the program; your firm’s logo on the SMPS VA website and newsletter; and your firm’s logo on promotional materials for the event.
Registration Information
To register online:
http://www.acteva.com/booking.cfm?bevaid=192982
If you’re an architect, engineer or contractor, you may be losing money, time and even market share because you don’t place enough value on strategic, business, marketing planning and metrics. Join SMPS Virginia for a program on best practices for marketing metrics!
Speaker Leslie Sluger is founder and Principal of wals communications, a wals studios firm. wals communications is a strategic marketing firm uniting Ms. Sluger’s passions for art, design and business. http://wals-studios.com/
The basis of our presentation, wals communications Marketing Metrics Survey, “Meet ROI,” was designed to identify current uses of and trends in planning and marketing metrics for architecture, engineering and construction firms. Get to know ROI and other marketing metrics as we:
• -define terms
• -play games
• -review survey results
• -discuss industry trends
and...
• -meet the anti-ROI
Information for this event corresponds to Domain 6 - Marketing and Business Performance and Domain 2 - Strategic/Business/Marketing Planning
